On Gorillas, Landing Pages and Domain Names (Q&A)

a vintage letterpress arrangement of Q & A

I received this question about landing pages & domain names from Chris of Clarify Clinic in Sydney. He says: I bumped into somebody yesterday who does SEO, and they said that the best way to send traffic to your website is not to have landing pages … [Continue reading]

Social Media Images Cheat Sheet

black and green tape measure

"What size image do I need for..." is a question I often find myself asking when working on a client's social media account. Fortunately, there are some good people out there ready with the information you need when you ask. So maybe more for my … [Continue reading]

Scheduling a Status Update on Your Facebook Page

facebook thongs

Until recently, adding a status update to your facebook page meant you had to "be there" when you wanted to post. Now, with the introduction of scheduling*, you can add you updates whenever is convenient to you, and publish them when your readers are … [Continue reading]

Better Local Marketing Through Wi-Fi

free wi-fi notice in shop window

A lot of the stuff I write about arises from situations I see, hear or experience first hand; this one falls under the latter, and deals with Google Places reviews & Facebook Check-Ins for cafes, restaurants and other service oriented … [Continue reading]

Why You Should Blog Beyond Your Product

coffee cups and biscuit wafers

Like many in Australia, I live just far enough outside the urban sprawl that local and independent businesses are often preferred over the big retail chains. Generally, you'll find these areas have a strong word of mouth network, and personal … [Continue reading]

Is Your Email Address Hurting Your Business?

email address graphic

I wrote this post a few years ago when it appeared on another blog of mine. I've updated and reproduced it here, as sadly it's still more than relevant for a lot of businesses! Now I'm passionate about what I do, and when it comes to small … [Continue reading]