This is a quick response to posts I’ve seen lately in a couple of small business groups I’m a member of over on Facebook. They go along the lines of:
“Anyone have any contacts for cheap SEO?”
Which is all well and good – if you know what you’re looking for…
- Want some keyword research? Great.
- Need to make your site mobile friendly? Good stuff.
- Source great content topic ideas? Now you’re cooking with gas!
But if you don’t know exactly what they want, and you hand off what could be your best salesperson (your website) to a complete stranger, with a request of “Please SEO my site”… Well, that’s where it could start going a bit pear-shaped. Because:
Cheap SEO will get you what you pay for.
And that’s not what you want.
I recently completed a site audit for a customer who’d had some cheap SEO done. Their site appears in the search results for their brand name, and that’s about it.
Turns out it had not only been hit by one of Google’s low quality content updates, but also had a DMCA notice against it (think along the lines of a website equivalent to a cease & desist).
Something the site owner was blissfully unaware of.
Save yourself some heartache.
So if this is where you are, and you’re looking for some inexpensive SEO, please, please, take these two pieces of advice:
2. Caveat Emptor. Let the buyer beware.