Better Local Marketing Through Wi-Fi

Wireless Antenna Graphic

A lot of the stuff I write about arises from situations I see, hear or experience first hand; this one falls under the latter, and deals with Google Places reviews & Facebook Check-Ins for cafes, restaurants and other service oriented businesses. Get ‘em while they’re hot! It’s well known that the best time to get [...]

Why You Should Blog Beyond Your Product

image of coffee cups and wafers at kartel espresso bar

Like many in Australia, I live just far enough outside the urban sprawl that local and independent businesses are often preferred over the big retail chains. Generally, you’ll find these areas have a strong word of mouth network, and personal referrals are the main business driver.

Is Your Email Address Hurting Your Business?

Graphic of web address in a browser

When it comes to online small business marketing, I see many basic mistakes that are easy to fix. Make sure you’re not guilty of this one…