Prior to SEO & web marketing, I worked for more years than I care to remember at various levels of IT support. One of the things that industry affords you is a great sense of acronyms, jargon, and being able to speak a language that makes regular humans wonder if aliens have secretly taken over the planet.
Unfortunately, this doesn’t translate all that well to people like your good self, dear reader. Which is understandable, as not many business owners need to know what a VLAN or an RDBMS is, even though they’d probably use them every day.
And so, you drum it into yourself to explain the tech in the most jargon free way you can. Should you fail, and you are aware you’re failing at doing this, you can see “the glaze” as it comes over the eyes of the ordinary human you’re talking to at the time.
So rather than escaping this tendency to speak in tongues, it seems I have shifted sideways to an industry that could possibly be even worse – for acronyms and jargon are just as strong in the SEO landscape as they ever were in IT.
And there in lies the problem that a recent post of Marcus Sheridan’s highlighted with a couple of buzzwords that have been floating around the industry lately – Blogging & Content Marketing.
Now it just so happens that a few days ago it was my turn at the feature presentation at a local networking breakfast, and I could feel a challenge coming on…
Yep, I set myself the task of giving my presentation on those buzzwords without actually saying either of them. Granted, it wasn’t a long presentation, but it was plenty long enough for this challenge!
So, how’d it go?
Honestly, I had a lot of fun with it, and despite my horrible public speaking nerves (not helped by coffee on an empty stomach!), the response I got from those listening told me that “glaze over” was at most, minimal, and that the message I was trying to get across was received.
If nothing else, the old gem of ‘keep it simple’ is foremost here…
When embarking upon a blogging or content marketing strategy for your small business, don’t get lost in the jargon of your industry. Give people coming to your site what they are looking for – the answers.
Photo Credit: subsetsum